Hyundai did market this hoping for sales to a very young driver population. I remember when in 2011 I went to see the Veloster for the first time at the dealership it was just me and a few doppelgangers (white hair, balding, goatees). The whole thing put me off (sort of) but I realized then that the Veloster was the lost dream come true! It was a great looking and unusual car and it came with great features at a reasonable price! All things that would only appeal to older men!