Hyundai to enhance navigation with Google Maps

[Gruntled]

Saw this article on Droid Life today
Google Teaming Up With Kia and Other Car Makers to Bring Google Maps to Vehicles – Droid Life

which linked to the Hyundai Press release:
Newsroom - Hyundai Motor America

I hope we get this as a free firmware update at some point added on to the built-in navigation system. But from what it looks like, we need to subscribe to Bluelink Guidance package for this? I'm on the trial right now as I just got my car ~2 weeks ago. If I decide to keep BL, I will only keep the essentials package with the remote start, etc, as the guidance package doesn't really seem woth the extra cost..
I'm so used to using Google Navigation or Waze on my Galaxy Nexus, and being able to use for free. I'm not sure how they can charge for this as part of the BL package?

[zolihonig]

Doubt we'll get the update for something like this. They rarely apply major updates like this to previous cars.

[gladysCU]

I saw a flyer for this at the service desk while waiting on my car at the dealership. They are charging $99 to install it.

[dianebrat]

I saw a flyer for this at the service desk while waiting on my car at the dealership. They are charging $99 to install it.

I'm thinking the flyer you saw for installation is not related to this press release.